18 March 2015

My Letter to Dr. Pepper to Stop Advertising Soda to Kids

Dear Mr. Young:

Please stop marketing Sun Drop, Crush, and other sodas and sugary drinks to kids 14 and under through advertising, advergames, and the use of child-oriented characters.

Dr Pepper Snapple Group should adopt a comprehensive policy on marketing to children. One way you could demonstrate your sincerity about protecting children is by joining the Council of Better Business Bureaus’ (BBB) Children’s Food and Beverage Advertising Initiative (CFBAI).

Please let me know if you’re willing to protect children from sugary drink marketing.

Send your own letter here: http://ow.ly/KiG12

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